SITE AUDIENCE AND CONTEXT OF USE
Who visits your site? What are they looking for? We will ask those
questions, consider them carefully, and use the answers to inform
the site design process. If necessary, I can research your market
and interview users. I can also follow up the design phase with
usability testing, to close the loop.
INFORMATION ARCHITECTURE
I can help you organize your site’s content, categorize it, and decide
where it should go. Menus, page structures, task flows, page titles, and
content groupings emerge from information architecture.
VISUAL DESIGN AND INTERACTION
I create clean, appealing visual designs that reflect the needs
and personality of the site’s subject—your works, your organization,
or even you yourself. (Alternatively, I can work with your graphic artists
to put together a suitable look.) I also have deep experience in the design
of forms and interactive data displays.
HANDCRAFTED CSS AND VISUAL DETAILS
To implement your site, I’ll use CSS3 and other new technologies to
create elegant, simple, correct code, with minimal use of brittle tables
and helper images. This saves you time and money, and helps future-proof
your site.
WORDPRESS OR ORDINARY HTML
If your site needs a blog, an online store, multiple people adding content,
or other “moving parts,” then WordPress might be a good choice for you.
But if you need nothing more than a small and elegant site, then static
HTML will work fine. Let’s talk about your future needs.
WORDSMITHING
I can fine-tune and copyedit your site’s most important text. I am a
walking spellcheck and grammar editor—a quirk that I like to put
to good use. Precise, careful use of words makes a good impression on
your site’s visitors, and after all, most of user interface
design comes down to the skillful use of text.
